How to Use Facebook to Drive Traffic

download (3)Facebook is one of THE most popular social networking platforms and has substantial potential. Over and beyond social networking, Facebook can be leveraged smartly to boost your online business. You can use it to promote your products and services, to sustain customer loyalty, to acquire new customers, or to drive traffic to your site. Facebook offers a lot of possibilities that any marketer can be benefited from, and ushering in traffic is one of its prime paybacks.

Here’s how you take advantage of what Facebook has to offer. First and foremost, ensure that your profile is captivating and interesting. Cover all pivotal information that you wish to convey in an entertaining way, in a way that warrants people’s attention. Make sure that your profile page is accessible to everyone and is made public. Allow your imagination to run its course, use pictures and videos and enhance your informative content to be exciting and meaningful. Be as creative as you can be.

Network as much as you can, build it up. Networking is key. A social networking platform such as Facebook allows you to build your

How to Build Your Brand on Twitter

download (2)Twitter, the micro-blogging and social networking site, is a goldmine for businesses who want to build their brand on social media platforms. As a brand building medium, Twitter is powerful as it offers businesses an avenue to share bite-sized, interesting pieces of content with their follower base. It is a great tool for direct interaction with your audience and online communities, networking with industry experts, generating relevant leads and directing traffic to your website.

One brand that has effectively leveraged Twitter is Innocent – the U.K smoothie maker with over 200,000 followers, says that its success lies in in responding to relevant tweets by followers, and posting re-tweetable content.

Given the possibilities that this short message communication tool opens, it makes a perfect sense to give it all the attention to build your brand; 316 million monthly active users waiting to be tapped. Here are a few important aspects to keep in mind when building the Twitter persona of your business.

1. Claim your Twitter name:

Having your brand name as your Twitter handle is a huge plus; it helps your audience search for your profile easily,

How To Get Instagram Followers Fast

download (1)Instagram is another of the many social networking sites operating out on the web today. It is a platform where you can share your photos privately or publicly. Now, if you want to reach out to a wider audience, you have to start collecting your Instagram followers.

Here are a few legit and tried and tested techniques to get Instagram followers fast.

Public accounts –

If you have a private account, it’s only your friends who can see what you share. Hence, the first step to getting Instagram followers fast is to go public. For those of your really worried about privacy, you can always keep a check on what you choose to share.

Hashtags –

Instagram uses hashtags to filter photographs. When you search for photographs, the social media network will display all the photographs with a common hashtag. Popularity is not the only criteria when selecting the hashtags to go with your photographs. You should also use relevant ones. 3 is an ideal number of hashtags to use with your photograph.

Regular uploads –

A dormant account doesn’t usually get too many followers. Instagrammers on a regular

How to Acquire Clients Through LinkedIn?

LinkedIn continues to be one of the most favored social media sites for marketers and networkers as it proves to be of profound significance in their marketing strategies. LinkedIn does a fantastic job in generating B2B leads.

Did you know?

LinkedIn is present in more than 200 countries.

LinkedIn currently has over more than 350 million users and almost 35% to 40% of these users log on to LinkedIn daily.

No marketer should ignore these mind-boggling stats of LinkedIn because this is where the business will come from. In business parlance, LinkedIn is more powerful than Facebook and Twitter.

So let’s explore some tricks and ways to crack the LinkedIn code in acquiring clients!

Start with having a larger LinkedIn network

Many social media experts will ask you to make your profile easy to search for; however, I believe, it is more important to expand your network and not be limited to only the current first-second-third-forth level of connections. The larger the network you have, the higher number of searches you will be shown in, and higher the exposure of your brand.

Grow your connections!

Find Prospects

Another tactful way to grow your business on LinkedIn is by finding and networking with the right prospects. Join common interest groups because

Dos And Don’ts For Successful Social Networking

As a result of social networking, it has become quite easy for businesses to examine the history of their current and potential clients. Soon, an individual’s online existence will change the requirement of a résumé, and even a single mistake would endanger the opportunities in the future.

Check out these ‘dos’ and ‘don’ts’ for social media networking, searching for work and socializing efficiently on various social media platforms.

  • DO: Be mindful about your selection of text

On social websites, anyone is judged via the words and phrases used in remarks and posts. Provoking or annoying words could possibly damage your general public popularity.

  • DO: Think prior posting

Numerous people use different names, monikers or lingo names for diverse online networking records, and this may bring about befuddling a potential customers. Coordinated records may help organizations to find you on different long range interpersonal communication locales.

  • DO: Connect every social media platforms

Many individuals use various names, nicknames or dialect names for different social media accounts, and this might result in confusing a potential clients. Integrated accounts may help businesses to locate you on various social networking sites.

  • DO: Stay up-to-date about privacy

In case you are not aware about the privacy settings on Twitter, Facebook, Instagram or other social

13 Ways to Get Traffic From Twitter

Despite the brilliance of your occasional tweets, somehow the world isn’t beating a path to your blog or website. What are others doing that you are not?

(Note: Wherever I say ‘blog’ in this article I’m including regular websites too as the strategies are the same.)

The question above is one I posed to myself some time ago, which led me to do some research and change my Twitter ways. You will be the lucky recipients of that research without having to do the work.

First you should know there are many strategies for building traffic on Twitter and your blog and many of them are circular; i.e. building a highly sought after blog will make your Twitter tweets more sought after and creating better tweets promoting your blog will send more traffic to your blog. It’s a win-win for the blog and Twitter and a big win for you.

There were almost as many strategies as there are experts but some are agreed on by pretty well everyone. Here are the ones I found to have the most ‘votes’. I’ve listed them in the order I think works best for an individuals’ blog.

1. Be active on Twitter

Use your first and last 15 minutes

5 Benefits Of Joining Social Networking Sites

Are you planning on joining a social networking site? There are many benefits that come with joining one. These benefits include:

You Know More About People

Different people have different interests. For example, there are those who love sports, others love business and others love relationships. To know more about a person you only need to go through the posts.

You Distribute Content

Gone are the days when social networking sites were used to only socialize. People are now using the sites to grow their businesses.

If you are a blogger or website owner and you have just completed writing a great blog post, you only need to share the link on your social media account and all of your friends and followers will be able to see it. This not only increases the traffic to your site, it also aids in increasing your sales.

A Great Platform For Shy People

Shy and introverted people are known to have difficulties interacting with strangers. Social networking sites make it easy for these people to interact with each other as they don’t have to undertake the one-on-one conversation.

Handicapped people tend to feel better about themselves as they have people to talk to. This not only makes them have a

3 Ways to Market Your Facebook Page

So you’ve gone through the effort of creating a Facebook page, designing the graphics and now you want to try and drive some traffic to your page. In this article we will be discussing 3 important methods that you can use to market your FB page.

Firstly, we have Facebook’s inbuilt advertisement system. If you’ve already created your Facebook page then I’m sure you will have seen a section that encourages you to advertise with them. Whilst this method will cost you, it is also one of the best ways in which you can drive targeted traffic to your page and build up a fan base. By advertising on FB you can ensure that they are already Facebook users, thus not wasting your time and money on those who won’t be interested.

Another popular method that most large Facebook pages use is image and video sharing. This basic idea of this is simple, but your imagination and ingenuity is what can make this tactic epic! By posting videos and images on your Facebook page that your audience is likely to enjoy, you increase the chance of them sharing that content with their friends. What this does is to put your Facebook page

Digital Footprint

What is the first thought when you hear digital footprint? Many things may come to mind, however a digital footprint can be described as “one’s overall impact, impression, or effect as manifested on the Internet; online presence or visibility, as of a person or company”. By definition this helps to understand that this is similar to a first impression as a result of a job interview. Knowing this it also helps to understand how and why we should have a “good digital footprint” Then the questions arise “What is a good digital footprint” and “How can you set up this digital footprint”. In the following discussion, we will explore these two questions and see can we come up with action steps to complete the action.

“How can you set up a digital footprint?” To establish this online presence, one must first understand what the purposes for their existence are. If it is to create and reconnect with old classmates then sites such as Facebook and Google + and Twitter are great sites that allow for many social connects. Personally I was able to connect with family members that I had only met once at a funeral. The great part is that

5 Tips For Using LinkedIn To Drive Traffic and Boost Sales

As you may be aware, LinkedIn can be very effective for people selling to other businesses (B2B) – for many such businesses, it’s a key source of traffic and leads.

In fact, it can be a more logical place to concentrate your marketing efforts than Facebook. Facebook users are often less interested in business or sales talk, and traffic can be harder to convert.

In contrast, LinkedIn is mainly used by business professionals as part of their working life. It’s also rapidly growing, with numbers approaching 400 million.

But how should you use it for marketing? Here are 5 ways to start using LinkedIn as a key part of your overall marketing strategy, and help drive traffic and sales:

1 – Optimize your profile

Spend time on your profile and consider the image you’re presenting through it. Also, consider who you want to attract.

This will help build your LinkedIn network, building your own authority and credibility, and can lead to new partnerships, business opportunities, and direct traffic.

LinkedIn can be traditionally thought of as a recruitment tool, and a lot of people craft their profiles in line with this–even when they’re a business owner and/or they’re not actually looking for a job.

If instead you’re on LinkedIn

How To Make More Money Online With Social Networking

Social networking has in recent years, almost completely revolutionized the way we use the internet. What we recognize now as hundreds of different social networks began as just a couple of simple sites. Every one of those networks is in some way designed to help people make meaningful connections with others who share similar interests.

There are of course some networks where you can search for people you knew in the past, whilst other networks are explicitly designed to help you create professional connections, and even find a new job.

Many of the networks are centered on hobbies and interests and you can even find smaller networks that are embedded within larger network frames. Working out ways to leverage each of these different types of networks can become extremely daunting, so it is best to only focus on a few at a time.

However, it’s possible to build your online business using social networking the right way. You just need to be sure, and clever about the tactics you use. Making money online is not an impossible task, but it will largely be dependent on your strategy and approach.

If you’ve created a profile on Facebook or LinkedIn, do not be tempted to just

How To Choose Your LinkedIn Network Size

Should you build a professional network that is small, large, or somewhere in between? It depends on what you are selling, whom you sell to, and how much time you want to spend on LinkedIn managing your network.

Open Networking

Being an Open Networker gives you a lot of opportunities to connect with others, but you will have to dedicate at least an hour or two a day accepting connection requests and answering emails from your network.

Open Networkers tend to be aggressive networkers, so they are constantly reaching out to their network, beating the bush for new leads.


If you are a recruiter who fills jobs nationally or internationally, you need to build a huge network to keep your pipeline full. You have to be willing to dedicate up to half of your working hours working your LinkedIn network for leads to fill open positions and to find new jobs to post.

There is nothing wrong with spending 20 hours a week networking on LinkedIn, if it’s your primary source to find job listings and quality candidates.


If you are selling niche products, it probably doesn’t make sense for you to spend more than an hour or two a day on LinkedIn, if your target

How to Expand Your Social Network for Business Success

In the last twenty years the growth of online social media has been phenomenal. New social sites are popping up left and right. This social media explosion can be a powerful tool for the growth of your business. But trying to gain control of your social media skills for business development can be a daunting task.

Below are some ideas on how you can zero in on your social media marketing campaign and use it to expand your online network and intensify your business.

1. Establish Identity – Starting with your username, establishing the appropriate identity is very important. Define who you are and be clear on your purpose. Do not try to be too cutesy or trendy. Trends come and go but your username will be forever. Using a good photo of yourself for your avatar is usually best. This will help brand you as a person to connect with your company.

2. Build Relationships – Establishing and building relationships is the cornerstone for all businesses. Taking the time to cement a relationship with your followers will be much more effective than being a collector of friends. Let them get to know you so trust and respect can be formed. From this

How To Create A Successful Twitter Contest

Twitter contests are a great way to find targeted followers who are interested in your content, products, and service.

Twitter contests are easy to set up and run, but you should carefully plan them, to make sure you attract the right people to your contest.

What Is a Twitter contest?

A Twitter contest is essentially a marketing campaign, that you use to get people to follow you and Tweet a predefined message.

When they Tweet your message, they are automatically entered into a drawing to win a prize. The prizes are usually awarded to people who follow you and/or people who Tweeted your predefined message.

Plan Properly

The results of Twitter contests are usually excellent if you plan them properly. The people who follow you during the contest usually stay engaged with you longer than other followers and they tend to take more action by Tweeting, ReTweeting and Replying to your Tweets.

They seem to get a sense that we are in this together and they go out of their way to support you and your company. They also tend to become frequent visitors of your website and other social media communities like your Facebook and LinkedIn pages.

Increase In Followers

The best thing about Twitter contests, is that

How to Build Your Business Relations With LinkedIn Groups

Everyone has a lot of social media questions in mind that cover major social media sites and social media platform as a whole. And when it comes LinkedIn, LinkedIn Groups and group discussion topics, the one question that often crawls forward- “Is participating in LinkedIn Groups a good idea as a part of social media strategy?”

The answer is “Yes”
LinkedIn Groups are virtual meeting rooms where individuals with similar interests can post and participate in conversations in the form of discussion around topics they want to share or learn more about. Participating in LinkedIn Groups allows you to show off your expertise around a subject and start to grow relationships with individuals having the same interest as well.

Most of these people may be colleagues from near or far, who could offer solutions to certain problems you’ve been facing, or could offer partnership opportunities to help you grow your business. Also, few of them could be potential customers, who are using these groups to grow their network and at the same time find solutions of their own.

Sharing your knowledge, participating in discussions, and being a reliable source of information will give you the opportunity to build valuable relationships that will

3 Social Networking Pitfalls and How to Overcome Them

The most common social networking pitfall is the “more is better” kind of attitude, because it’s not. Posting hundreds of messages per day may have the same results as a maximum of 4-5 posts per day at the right time. The level of success in driving traffic via social networking will be achieved with moderation, timing and precision. You never flood every social platform on the planet with a Tsunami of Affiliate Links, because you will have zero to no results that way. You will only be annoying your audience at best.

Commenting and posting in Groups and/or Forums will require you to read the rules of the particular Group or Forum first. Some sites will not allow you to share links, and if you do that will get you blocked and even deleted by the site admin. Again even when you are allowed to share links, you must never share raw affiliate links. The only links you should share within your social networking must be links to your own landing pages, websites or blogs and groups.

Another pitfall is “duplication” as many newbies tend to fall victim to this trend, in a desperate attempt to make a sale. Social networking is

How To Boost Your LinkedIn Profile In Search Results

Making sure your profile can be found on LinkedIn® is super important because you are one of 249 MILLION people vying for profile attention. Today, when we think of finding something, we think of Google or any search engine where we know our needle in the haystack item is just a search button-click away. You, essentially, are an online product on LinkedIn® (just like items you search for on Amazon). You are a professional brand. A professional brand is no good to you unless you are positioned in a way that allows you to be searched (and found). On LinkedIn® (and any search engine), this requires basic knowledge of SEO.

What is SEO, you ask?

SEO stands for “search engine optimization” or simply: the art of being found amongst all the internet clutter. It’s what determines where you appear or rank in the search results. Are you on page one of the results, toward the top? (YAY)! OR are you on page 35 (you know it as the page you never get to when you’re trying to find the best online results).

Why is SEO important for LinkedIn®?

SEO is super important for LinkedIn® because if you think about it – the only purpose

What Is The Meaning Of The Internet To Internet Users?

The internet has given us many favours and it has also connected us with the worldwide audience. We can do many things on the internet today. We can search information on any topic on the internet with the help of search engines. We can see and share thousands of pictures on the World Wide Web. We can watch popular videos on cyberspace. We can buy & sell a variety of things online and we can also start a small-scale business by making the most of the internet.

Today, the most popular resources on the internet for internet users are: search engines, web portals, social media, online stores, and personal websites.

Search Engines: Search engines help online users to find relevant information from the web. Users on the internet can find in-depth information on any topic, search images, see videos, and also find answers to questions they seek with the help of search engines. The most popular search engines are: Google, Baidu, and Bing.

Web Portals: Web portals help internet users to read information from diverse sources compiled in the same place. Users online like to read news on web portals and often log in to their mails through internet portals. Yahoo! and Bing

How to Compete in the Social Networking Forest

Just as the landscape of the internet seems to change on a daily basis, the world of marketing has been turned upside down with the invention and continued development of internet technology. And as more and more people gain access to the internet and utilize it in every conceivable manner, it is more important than ever for businesses to find new and unique ways to reach out to potential customers through cyberspace.

Advantages of Social Networking

There are many advantages for businesses who build and maintain a strong internet based marketing strategy, particularly those who work hard at taking advantage of social networking websites that bring together like-minded people and make it a little easier to identify where a business is likely to find members of its target marketing audiences.

Why Social Networking is breaking the Mold of Traditional Marketing

In the past, marketing professionals depended on mailing lists and surveys to identify and reach out to a subset of the population that might be interested in their products or services. However, today it takes just a few clicks to find many people who could benefit. The cost savings for businesses are truly incredible, when they utilize social marketing. For one thing, the cost

How To Create Your Identity Via Social Networking Portals

Creating a reputed identity is what everybody can have a desire for. Some of you can be misguided by the thought that it needs a lot of money. But here is what can help you create your identity without spending even a penny. Yes, I am sure; you don’t need to be a rich person to get popular. Your specific quality, whatever you have in you, can earn you a reputed identity globally. In the world of technology where everything has become easier than it has ever been, it is also very easy and effective to represent your quality or specific talent to those who have interest in the same arena. The people who are in touch with these networking sites, understand that it is easy to build a social or public network.

Social networking can take your thoughts to a huge number of people living across the globe, so just log on to the internet and create your profile. Remember that your profile should have an appeal, and it should attract the people having the same interest. Look for your friends to make your social group larger. Through your account, you can contact a large number of people, and anyone